Case Studies

Super Bowl Campaign for Funky Buddha x The Community Agency

Client: The Community Agency (on behalf of Funky Buddha Premium Hard Seltzer)
Role: Strategic Communications Lead / PR Consultant
Goal: Drive national visibility for The Community’s Super Bowl campaign “Funky the Ordinary,” while elevating the agency’s creative leadership and supporting Funky Buddha’s regional product expansion.

Health Equity & Community Outreach Strategy for National Donor Diversity Initiative

Client: Independent Health Advocacy Initiative (in partnership with national and international donor registries)

Role: Strategic Communications Consultant / Health Equity & Community Outreach Lead

Goal: Design and execute a culturally grounded outreach and awareness strategy to address racial disparities in bone marrow and stem cell donor registration, with a focus on increasing participation among Black and Caribbean communities in the U.S. and abroad.

Impact Strategy for “Zero Weeks” Documentary with Working Films

Client: Working Films (on behalf of Zero Weeks Documentary)
Role: Impact Producer / Strategic Consultant
Goal: Design and execute an integrated campaign strategy to maximize the film’s influence on public policy, civic engagement, and cultural discourse around paid family and medical leave.

Strategic Media Launch for Geosocial Analytics Platform

Client: Series B Startup in the Social Tech Space (Anonymized)
Role: Strategic Communications Lead / Media Relations Consultant
Goal: Drive awareness and credibility for a new data product (Geosocial Index) across vertical markets, healthcare, hospitality, and entertainment, to support funding momentum and client acquisition.