Strategic Media Launch for Geosocial Analytics Platform

Client: Series B Startup in the Social Tech Space (Anonymized)
Role: Strategic Communications Lead / Media Relations Consultant
Goal: Drive awareness and credibility for a new geosocial data product across vertical markets, healthcare, hospitality, and entertainment, to support funding momentum and client acquisition.

Challenge

A Series B social tech company was preparing to launch a new product: a data index ranking real-world locations (hospitals, hotels, stadiums) based on social media engagement. The company needed rapid visibility across multiple industries to position itself as a category leader ahead of critical business milestones.

Strategic Approach

- Developed and executed a comprehensive media strategy tied to the product launch
- Crafted tailored messaging for verticals: healthcare (NICUs, hospital rankings), hospitality (hotel ROI), and sports entertainment (venue engagement)
- Created custom pitch narratives and secured third-party executive voices from Fortune 500 brand clients to reinforce product credibility
- Positioned CEO and company as innovative leaders in the social intelligence and real-time engagement space

Results

Secured placements in:
- National business and tech outlets: Forbes, ZDNet
- Health and healthcare tech media: Becker’s, Healthcare IT News, LA Times
- Hospitality and sports press: Hospitality Technology, Metro NY

Campaign Impact

- 40M+ estimated media impressions
- Heightened investor interest ahead of Series B+ funding efforts
- Increased credibility among enterprise partners across healthcare, hospitality, and CPG sectors

Business Outcomes & Strategic ROI

- Investor Momentum: Strategic media placements supported inbound investor interest and contributed to a successful funding round post-launch
- Client Expansion: Visibility in vertical-specific outlets (healthcare, hospitality, CPG) positioned the product for enterprise adoption, enabling sales teams to leverage third-party validation in client pitches
- Market Positioning: Elevated the company as a category innovator in real-time customer engagement, expanding their credibility beyond tech into regulated industries